Instagram is preparing to build applications like Tiktok.
Instagram is preparing to build applications like Tiktok.
2019 brings us some incredible new features, including desktop use, incredible stories and shopping features (product launch stickers are still a personal favorite) and augmented reality testing for shopping. We have some new features during your New Year's Eve time Can be found
And since we all want to end 2019 and start 2020 on a good note, you don't want to miss these! Excited to see what our path is?
We are even more excited to show you. Let's jump into it.
Instagram tries to increase engagement on IGTV Even as the end of our year draws to a close (we're almost through the holiday season,) Instagram still has a few aces up its sleeve!
And since we all want to end 2019 and start 2020 on a good note, you don't want to miss these! Excited to see what our path is?
We are even more excited to show you. Let's jump into it.
Instagram tries to increase engagement on IGTV Even as the end of our year draws to a close (we're almost through the holiday season,) Instagram still has a few aces up its sleeve!
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It's no secret that I.G.T.V hasn't really faded away the way it has hoped on Instagram.
Given the overall success of Instagram, usage has steadily decreased, but the platform is taking steps to change so that more user-friendly changes will help creators drive more engagement.
One of the biggest new features we get for I.G.TV is to turn on alerts for fans who inform them that the new episodes in a series are the following that are available to watch.
This alone is a great asset, as I.G.TV is integrated with Instagram, it is still a standalone app and manufacturers are struggling to generate traffic.
Built-in, making interested viewers aware of new content is a step in the right direction.
Instagram test new display layout for I.G.TV
Instagram is currently testing a new format for I.G.TV, which will make it slightly more attractive to users visually and functionally.
Our favorite Jen Manchun Wong has us test images that look like in-test displays.
The display will be vertical, similar to the increasingly popular Gen-Z users Tik Tok, and will show users more content at once than using the "TV channel" approach.
First: Users are going to see large, scrollable titles, making it easier for them to see what a video is and will help them see whether to watch it or not.
One of the biggest new features we get for I.G.TV is to turn on alerts for fans who inform them that the new episodes in a series are the following that are available to watch.
This alone is a great asset, as I.G.TV is integrated with Instagram, it is still a standalone app and manufacturers are struggling to generate traffic.
Built-in, making interested viewers aware of new content is a step in the right direction.
Instagram test new display layout for I.G.TV
Instagram is currently testing a new format for I.G.TV, which will make it slightly more attractive to users visually and functionally.
Our favorite Jen Manchun Wong has us test images that look like in-test displays.
The display will be vertical, similar to the increasingly popular Gen-Z users Tik Tok, and will show users more content at once than using the "TV channel" approach.
First: Users are going to see large, scrollable titles, making it easier for them to see what a video is and will help them see whether to watch it or not.
Second: Users are now acquiring "categories" that will allow them to quickly and easily view more relevant content, even without searching for it. I.G.TV is torn for what its price is. YouTube has proven that there is a large audience for long-form content, and even an audience for long-form content on mobile, but short video content is one that is typically found on most social platforms Does well The stories — which went away like any other — are a classic example of this. For best results going forward in 2020, we strongly recommend mixing your video types. Go heavy on the stories, include standard-length video content that will appear in the main feed, but test some I.G.TV content as well. When you create I.G.TV content, however, make sure to promote it carefully in both your stories and in-feed posts on Instagram, as getting the traffic to watch the app is the biggest challenge right now. Ann faced the news miss the news ... Probably being done on Instagram. In an effort to reduce online bullying and put its focus back on content rather than social responses, Instagram is testing what happens when they opt out for users to see "likes" on another user's posts . People can still like the content, and post owners can see how many people are liking it and who they are, but no one else can. Brands should not panic. While the loss of social proof is never going to be provoking, it is not the end of the world. You still have comments that can serve as social proof, so you want to use all the best engagement-enhancing tools in your arsenal. Consider running a few giveaways every time, always responding to every comment to boost your comment count, and focus on engagement-driving content, such as asking people for their opinions. Influencers can take a hit, unfortunately, because choice is a big deal for them, but brands should not worry too much. We also want to note that choice is still valuable in itself. You can still use them to find out how relevant your content is to your audience, because they'll probably still hit that little heart button, and they'll still help bump you into the algorithm ( And thus feed), so don't completely discount them. Instagram released Tiktok inspired "reels" mode As we mentioned above, TikTok Gen Z is a very popular app among users (and some Millennials), which allows users to create and share short, wine-like videos. Instagram has always been great for spotting a contestant and putting their own twist on their key features (see: Snapchat and Stories), and they are now doing the same thing with their new "reels" feature. The "reels" mode, which works within Instagram's stories, is very much a replica of all Tiktok's core elements; Short videos can be created, uploaded, and remixed using this new feature, such as on Tiktok, before being shared with your followers. Included with the "reels" mode are a range of editing features, including adding a music library, variable playback speed and "ghosting" (spontaneous visual transition type, not-response-to-text-after date). This new feature will give brands some really new creative options, especially if it is better to edit their content within stories rather than within a third-party app. Right now the feature is only going to be available to users in Brazil, but keep an eye on it, as it is probably running long before it spreads to other regions.final thoughts
With these four changes - two of which are under trial - the year is getting closer to wrapping up.We can show some more changes in December, but this time of year is not uncommon for everything to slow down; Social platforms are ready for the new year, after all, too! And we knew about you, but with all the incredible features we received this year, seeing what we're getting in 2020. See you next year, with our next update! What do you think Which of these features are you most excited to get your hands on? What features do you expect to see in 2020? Share your thoughts and questions in the comments below!
There are only a few Instagram updates this month, but they are big! We can (finally!) Get our hands on new standalone direct messaging app threads. Many other great features that we are going to see are being actively tested and are a big deal for marketers and brands that use Instagram to sell or promote eCommerce products. If you are not excited yet, you will be when you read these two words: augmented reality. Ready to find out more?Let us look at everything we have learned about the present and future of Instagram marketing and how it will affect you.
Instagram test is augmented reality Augmented Reality — which is almost like a type of virtual reality, but you only increase one factor of reality rather than create an entire landscape — provides enormous value in marketing.
Why is it that you see makeup companies have technology for users to upload photos of themselves and see how a certain hair color or lipstick would look and why sites like How's have created apps that allow users to visit their home New furniture allows the look to really scale. They are changing only the thing about the image or reality you are seeing, but they are doing so in a way that provides extremely valuable context that can help users make the decision to purchase. Now, Instagram is actively testing an on-platform augmented reality shopping feature with
This is the first time that something like this is being seen on social media platforms, even though it is not a big leap in technology; It is actually using the same technology used to create VR-filters that can affect the unicorn that affects you or gives you a seductress. That being said, it is useful for this particular use case.When users are viewing certain, tagged products, they are seeing the option to "try it" when viewing product information.
Users can try on sunglasses, lip colors, and more with the click of a button.Right now, we have more information about when this feature may be more widely available or roll out more brands, but I keep you in the loop. Users love exciting, interactive features, and as someone who has used simple AR tools to make purchase decisions, I can confirm that this will help brands sell on the platform. Direct messaging app "Threads" has been released Last month, we shared that Instagram was working on its standalone direct messaging app, Threads, which was technically separate but still somewhat integrated with Instagram. That app has since been released, and is coming with a large list of new features.
With these four changes - two of which are under trial - the year is getting closer to wrapping up.We can show some more changes in December, but this time of year is not uncommon for everything to slow down; Social platforms are ready for the new year, after all, too! And we knew about you, but with all the incredible features we received this year, seeing what we're getting in 2020. See you next year, with our next update! What do you think Which of these features are you most excited to get your hands on? What features do you expect to see in 2020? Share your thoughts and questions in the comments below!
There are only a few Instagram updates this month, but they are big! We can (finally!) Get our hands on new standalone direct messaging app threads. Many other great features that we are going to see are being actively tested and are a big deal for marketers and brands that use Instagram to sell or promote eCommerce products. If you are not excited yet, you will be when you read these two words: augmented reality. Ready to find out more?Let us look at everything we have learned about the present and future of Instagram marketing and how it will affect you.
Instagram test is augmented reality Augmented Reality — which is almost like a type of virtual reality, but you only increase one factor of reality rather than create an entire landscape — provides enormous value in marketing.
Why is it that you see makeup companies have technology for users to upload photos of themselves and see how a certain hair color or lipstick would look and why sites like How's have created apps that allow users to visit their home New furniture allows the look to really scale. They are changing only the thing about the image or reality you are seeing, but they are doing so in a way that provides extremely valuable context that can help users make the decision to purchase. Now, Instagram is actively testing an on-platform augmented reality shopping feature with
This is the first time that something like this is being seen on social media platforms, even though it is not a big leap in technology; It is actually using the same technology used to create VR-filters that can affect the unicorn that affects you or gives you a seductress. That being said, it is useful for this particular use case.When users are viewing certain, tagged products, they are seeing the option to "try it" when viewing product information.
Users can try on sunglasses, lip colors, and more with the click of a button.Right now, we have more information about when this feature may be more widely available or roll out more brands, but I keep you in the loop. Users love exciting, interactive features, and as someone who has used simple AR tools to make purchase decisions, I can confirm that this will help brands sell on the platform. Direct messaging app "Threads" has been released Last month, we shared that Instagram was working on its standalone direct messaging app, Threads, which was technically separate but still somewhat integrated with Instagram. That app has since been released, and is coming with a large list of new features.
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